YouTube Premium to Include Peacock at No Extra Cost from Early 2027
YouTube Premium will offer Peacock Premium as part of its subscription starting early 2027, marking Peacock’s largest distribution deal.
Multi-Year Partnership Expands NBCUniversal’s YouTube TV Deal
The agreement includes:
- Live sports on the NBC Sports YouTube channel.
- Expansion of Universal+ and Hayu internationally.
July 27, 2026 – 9:32 pm
Image by: Youtube
Key Takeaways:
- Peacock Premium ($11/month) included free with YouTube Premium. This is a significant change as Peacock Premium currently costs $10.99 per month.
- Access to a vast library of content: NFL Sunday Night Football, the Olympics, NBA, MLB, Premier League, WNBA, college sports, and iconic series like The Office, Saturday Night Live, and Law & Order: SVU.
- Ad-free viewing available through Peacock Premium Plus.
- Peacock as a standalone add-on via YouTube Primetime Channels coming later this summer.
Beyond the Bundle
The partnership extends beyond content:
- Renewal of YouTube TV distribution deal with NBCUniversal, the largest and fastest-growing pay TV provider in the US.
- NBC Sports producing live sporting events for YouTube.
- Some live events from NBCUniversal streaming on NBC Sports’ YouTube channel.
- Expansion of Universal+ and Hayu to international markets through YouTube Premium subscriptions.
- Continued collaboration on advertising technology through FreeWheel.
Google is prioritizing AI and engagement, positioning this bundle as a competitor to Apple One and Amazon Prime’s bundled offerings.
"This partnership brings NBCUniversal’s world-class content to YouTube’s unmatched scale," said Comcast co-CEO Mike Cavanagh. For YouTube, the focus is on subscriber retention: offering NFL, Premier League, and The Office along with ad-free YouTube makes it harder for users to cancel their subscriptions.
By Cristian Dina, CRO at The Next Web.