AI Shopping (this site on ai shopping) Passes 50% of US Consumers for the First Time, Says NIQ
NIQ reports that 51% of US consumers utilized at least one AI shopping tool in the past month, marking the first time its tracker has exceeded half. Product recommendations led the way at 20%.
Key Findings:
- AI is primarily used for product comparison, value assessment, and narrowing choices rather than replacing shopping entirely.
- The rise of AI-driven commerce is shifting focus from traditional shelf placement to product content and structured data.
Survey Details:
- Conducted as part of NIQ's monthly Quick Question research, surveying 500 US consumers.
- Tracking includes Canada but NIQ focused on US data in this release.
NIQ's Tools:
- Announced a partnership with Similarweb to track AI tool performance, including ChatGPT, Gemini, and more.
- The product will monitor traffic and sales driven by these AI tools, launching in Q4 2026.
Related Trends:
- Fragmented AI search across various assistants.
- Payment companies developing purchasing agents.
- Changes in grocery shopping habits due to agentic commerce.