Amazon moves Prime Day back to June and keeps it a four-day event

Amazon's Early Prime Day 2026: A Summer Sale to Remember

Amazon has decided to bring forward its big summer sale. Prime Day 2026 will take place from June 23 to 26, with the event kicking off at 12:01 am Pacific Time on the first day, maintaining the four-day format introduced last year. This shift moves the event out of its traditional July slot, marking a testament to Amazon's continuous evolution in the retail landscape.

This story continues at The Next Web.

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