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Amazon moves Prime Day back to June and keeps it a four-day event

Amazon's Early Prime Day 2026: A Summary

Amazon has decided to bring forward its summer sale, known as Prime Day, to June 23-26, 2026. The event will commence at 12:01 am Pacific Time on the initial day, maintaining the four-day format introduced last year. This change moves the tradition out of its usual July slot.

This announcement is a significant shift in the retail giant's strategy, offering customers an even longer period to indulge in massive discounts and promotions. The move is sure to create a buzz among folks eager for a head start on their summer shopping.

This story continues at The Next Web.

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