Amazon's "About You" Page Goes Viral for Its Guesses About Shoppers
The profile, built from purchases, searches, and Alexa chats, is editable by shoppers. Users are sharing their profiles on Threads, revealing what Amazon has inferred about them.
October 7, 2026 - 2:49 pm
Credit: Amazon
Amazon’s “About You” page has become a social media sensation for the insights it provides into shoppers' habits and preferences. One user on Threads discovered that Amazon had concluded they have "flat buttocks." This sparked a wave of others sharing their own profiles.
What Amazon Thinks It Knows
Other revealed profiles include statements like:
- "Cannot keep real plants alive"
- "Treats cats as biological children"
- "Has no friends"
- "Does not 'trust people easily'"
- "Has a husband with 'skinny legs'"
A Reddit user shared that Amazon had determined they do not know what truffle should taste like.
Not all the assumptions are accurate, however. Business Insider journalists who checked their profiles found errors, including one editor’s partner's name being incorrect. Most entries are generic, according to The Verge.
Where the Details Come From
Amazon launched "About You" on May 13, drawing data from purchase history, searches, saved lists, product reviews, and conversations with Alexa for Shopping.
“Understanding your preferences is fundamental to providing you with high-quality, relevant recommendations,” Amazon stated at the launch.
Shoppers can ask Alexa for Shopping: “What do you know about me?”
The page is accessible under Shopping preferences in account settings on both the app and desktop.
Recent AI Initiatives by Amazon
In August, Amazon-owned Twitch announced it would train Amazon’s AI on streams unless users opted out. In September, Amazon began a pilot allowing advertisers to buy ads within ChatGPT. Additionally, a court permitted Perplexity’s AI agent to shop on Amazon in August.
By Ana Maria Constantin