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Beyond AI: what Europe’s flagship customer contact event revealed

Beyond AI: what Europe’s flagship customer contact event revealed

October 13, 2026 - 9:27 pm

Nebi, an international technology company, shared insights from their participation as an exhibitor and sponsor at Customer Contact Week Europe 2026.

The Event and its Atmosphere

The three-day event brought together 700 attendees and 50 exhibitors to discuss the future of customer contact. Known for its focused, industry-specific audience, CCW Europe fostered deep and meaningful conversations. Nebi found the event valuable for its targeted networking opportunities and the tangible energy surrounding the rapid evolution of customer contact.

AI: The Dominant Theme

Artificial intelligence dominated discussions at the event. Every booth, panel, and conversation touched on AI-powered agents, AI-driven insights, automation, and personalized experiences. Nebi, with its AI-focused products like Unvox and Tikito, felt right at home.

Addressing Concerns and Challenges

Two key themes emerged from conversations with practitioners:

  • Risk and Quality Assurance: Attendees expressed concerns about potential pitfalls of AI implementation and the importance of quality assurance and data analytics to measure success.

  • People and Transformation: Many organizations highlighted the challenge of aligning teams with new technologies, especially when transitioning from existing, long-standing infrastructure.

Takeaways for Nebi

CCW Europe provided Nebi with valuable insights into the current needs of the industry. The company plans to continue engaging in conversations about the complexities and opportunities surrounding AI in customer contact.

Nebi is a full-scale software ecosystem dedicated to empowering organizations through intelligent, data-driven solutions.

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