Disney is joining the AI-ad arms race, just as audiences turn on ‘slop’

Disney's AI Ad Venture

Disney is preparing to revolutionize the advertising industry with its upcoming AI-powered ad creation tool. According to a recording of an internal meeting obtained by Business Insider, the company is set to launch a beta version in July.

The tool aims to generate television ads using artificial intelligence, as shared by a Disney executive during the session. It will likely include scripts, video content, and music, among other elements.

This development marks a significant step forward in Disney's digital transformation, promising to bring an innovative approach to advertising.