Freehand Names Krshna Prashant as First Marketing Lead
Freehand has named Krshna Prashant as its first Marketing Lead and first US marketing hire. She joins from Delivery Hero, after holding positions at Flash Coffee, Grab, and Uber. This appointment follows the company's recent $75 million funding round led by Battery Ventures and NewRoad Capital Partners.
Quote from the CEO
"We deliberately went looking for someone from the B2C world," said Nitin Jayakrishnan, co-founder and CEO of Freehand. "The best consumer marketers know how to make people feel something and act, and that instinct is exactly what enterprise software has been missing. Krshna has done that at scale across two continents."
Role Description
As Freehand’s first marketing hire in San Francisco, Prashant is responsible for establishing the company's brand identity, shaping its narrative, and building its go-to-market strategy from scratch. Her role involves defining how a category-creating AI company presents itself to the world's largest enterprises.
Freehand's agents currently process billions of dollars in payments across 60–70 countries, with customers including Meta, Johnson & Johnson, and Pfizer.
Prashant's Perspective
"Freehand is doing something that has never been done at this scale... My job is to give that a voice," said Krshna Prashant, Marketing Lead at Freehand. "As the first marketing hire in the U.S., this is a rare chance to build a category, not just market a product."
Background
Prashant has over nine years of marketing experience across Europe and Southeast Asia. Her expertise encompasses product marketing, partner marketing, go-to-market strategy, and insight-driven positioning.
She most recently served as Head of Campaigns for EU & Turkey at Delivery Hero, driving product adoption and co-marketing activations across seven European markets. She managed a multi-million-euro promotional budget and aligned C-level stakeholders and country general managers on integrated growth plans.
Earlier roles include Head of Marketing at Flash Coffee in Singapore and Brand Marketing Manager for Southeast Asia at Grab.
Recognition
At Grab, Prashant led the creation of the company’s first ESG and Social Impact Report, which won Silver at...