Picsart Launches "Earn with Picsart", a Monetization Program for All Creators
Picsart has introduced an innovative monetization program called "Earn with Picsart" accessible to its entire user base of over 130 million people, eliminating the need for minimum follower counts or invitation lists. This move challenges traditional platform monetization models heavily reliant on follower scale.
The Program’s Mechanics:
Instead of paying based on audience size, Earn with Picsart compensates creators based on their content performance, including views, comments, shares, and reach. Creators can participate by:
- Browsing current prompts and creative challenges within the platform.
- Using Picsart’s AI tools to create original content.
- Posting this content to their Instagram, TikTok, YouTube, or X accounts.
- Submitting the link and a brief description of their creation process within Picsart.
A Testimony to AI’s Creative Potential:
Picsart emphasizes that genuine creative effort is essential for meaningful engagement and earnings. One successful campaign encourages creators to develop animated characters using Picsart Aura, its AI conversational assistant. Content formats eligible for participation include tutorials, aesthetic edits, and short-form videos.
Hovhannes Avoyan, Picsart’s founder and CEO, framed the launch as a necessary correction in an industry that historically undercompensated everyday creators:
"The creator economy has a structural problem: platforms have never truly committed to compensating everyday creators. It’s open, structured, and straightforward: show up, make things, and if your content performs, you get paid."
Picsart’s Evolving Landscape:
This launch follows the company’s introduction of an AI agent marketplace in March 2026, allowing creators to hire AI assistants for tasks like resizing and remixing social media content and editing product photos on Shopify. These initiatives signify Picsart’s transition from a stand-alone editing application towards a robust creator economy platform.