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Retailers want AI-generated ads exempt from EU transparency rules

Posted on June 19, 2026 By 164news66 No Comments on Retailers want AI-generated ads exempt from EU transparency rules

Europe’s Retailers Advocate for AI Advertising Exemption

Europe’s retailers are advocating for an exception regarding AI-generated advertising under the upcoming transparency rules of the European Union. According to Reuters, a retail association has argued for carving out AI-produced commercial content from these provisions, which would otherwise mandate labeling such content before the rules take effect.

Read the full story at The Next Web.

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