Salesforce Removes 'Agentforce' from Product Names, a Week Before Dreamforce
Salesforce has taken the word Agentforce out of the names of some of its biggest products, a week before its Dreamforce customer conference, as reported by The Information. Sales Cloud is back to its previous name, and TNW confirmed this on the live pages.
Key Takeaways:
- Product Name Changes: Sales Cloud, Salesforce Platform (formerly Agentforce Sales), and Headless 360 (now simply Salesforce Platform) are among the affected products.
- Timing: The change occurs just before Dreamforce, suggesting a strategic move to generate conversation during the event.
- Revenue Growth: Despite the rebranding, Agentforce itself is performing well, with annual revenue exceeding $1.5 billion in Salesforce's latest quarter.
Background:
Salesforce added Agentforce to the names of approximately two dozen products last October, and CEO Marc Benioff even suggested the company might eventually adopt the name itself. However, a year later, the company is undoing this rebranding, leaving some customers wondering about the reasoning behind the change.
Unanswered Questions:
- Customer Impact: It remains unclear whether the renaming affects contracts, invoices, and support pages beyond the marketing site.
- Spokesperson Silence: Salesforce has not provided an official explanation for the change, and its spokespeople did not comment on the matter.
This move comes at a time when Agentforce is experiencing a sluggish start, but its revenue is still growing significantly, raising questions about the rationale behind the naming change.