Moz Pro Tracks Your Brand in ChatGPT and Gemini
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SEO Teams Need to Track More Than Just Keywords
May 23, 2026 – 10:31 am
Image by: Canva
When someone searches Google, you can see your ranking. But when someone asks ChatGPT for software recommendations, your brand’s appearance goes unnoticed—a growing concern for many businesses.
As product research and buying decisions shift to AI assistants, brands featured in these responses gain an advantage without leaving a trace in traditional marketing dashboards. Traditional SEO tools struggle to keep up with the rapid changes in online search behavior. While position one on Google remains significant, queries like "best project management tool for remote teams" or "SEO platforms favored by agencies" increasingly rely on Large Language Models (LLMs), not search engines.
Moz, a seasoned tracker of search behavior for over 20 years, has addressed this gap with its AI SEO Toolkit in Moz Pro. This toolkit offers three tools designed to bridge the divide between traditional SEO and LLM visibility:
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AI Visibility Dashboard: Track your brand’s mentions in ChatGPT and Gemini responses by entering your brand name, specifying relevant terms, adding competitors, and monitoring mention share over time.
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AI Research: Discover conversational prompts users ask AI assistants about your industry, paired with organic search data (volume, difficulty, intent).
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AI Content Brief: Convert research into structured content briefs, outlining type, audience, locale, summary, and structure.
The toolkit forms a feedback loop: identify prompts, brief content, then track brand visibility in AI responses. The timing is crucial as competitors are not yet widely measuring this aspect. Establishing presence now could prove difficult to dislodge in the future when AI-assisted search becomes the norm.