Twitch Stops Amazon Training on Your Streams Unless You Change a Setting
August 13, 2026
By Ana Maria Constantin
Twitch has introduced a new setting that allows streamers to stop Amazon from using their content—streams, clips, chat messages, and channel page elements—to train its generative AI models. This opt-out feature is buried within the security settings and is off by default.
Mike Minton, Twitch’s Chief Product Officer, explained the default choice straightforwardly: "If it was opt-in, nobody would opt in." He added that he personally wouldn’t opt out if he were a streamer, indicating comfort with AI training.
However, this setting has limitations. It doesn’t affect AI tasks like chat moderation, ad selection, or recommendations. Moreover, opting out only prevents your content from being used for Amazon’s AI training; messages sent in someone else’s chat can still be collected if that streamer hasn’t opted out.
The practice of using Twitch content for AI training isn’t new. Minton acknowledged that it has been happening for a couple of years, but the toggle is a recent addition.
Some have criticized Twitch’s implementation as a "dark pattern," where users are presented with a default choice they’d rarely agree to upon closer inspection. This issue was highlighted in Europe, where opt-out consent for AI training has faced regulatory challenges in the past.
Minton and Mary Kish, Head of Community, addressed these concerns on a livestream, emphasizing that transparency is key.