Walnut Launches Enterprise AI Agent Platform to Personalize the B2B Buyer Experience

September 2, 2026 – 1:30 pm

Walnut (a platform used by go-to-market teams at hundreds of B2B software companies) is revolutionizing the industry with its new AI-driven solutions. They are introducing a family of AI agents (164news.com on ai agents) designed to enhance the B2B buying experience, both for sellers and buyers.

Personalization at Scale

The platform now offers:

AI Mode for Playlists and Deal Rooms: This agent creates a personalized buyer experience with just one prompt, streamlining the process for account executives.
Walnut Xpert: An AI companion that allows buyers to interactively explore product demos, ask questions, and tailor their journey based on their interests.

These additions build upon existing features like InsightsAI and AI Mode for demos, making Walnut a comprehensive solution for B2B software companies.

From High-Value Deals to Every Buyer

Walnut aims to democratize personalization, stating that it’s no longer exclusive to high-value opportunities. Their data shows that creating personalized playlists or deal rooms used to take around three hours per deal. With AI Mode, this process can be initiated with a single sentence, significantly saving time.

Similarly, demo creation, once taking days or hours, is now possible in minutes thanks to Walnut’s demo creation and personalization agents.

One Architecture for the Entire Buying Journey

Walnut’s unique approach involves capturing the actual product, its screens, flows, and data, to create buyer-facing assets. This ensures that all agents, including AI Mode and Walnut Xpert, are grounded in the product’s true functionality.

This unified architecture addresses the challenge of disconnected AI systems, enabling consistent and coherent buyer experiences.

Oren Blank, CEO of Walnut, emphasizes, "Every company has access to the same frontier models now, but what matters is your ability to go to market effectively, tell a coherent story, and create a buyer experience that aids their decision-making process."

Governance for Autonomy

Walnut’s expansion into AI agents also includes a governance layer, ensuring responsible and controlled implementation of autonomous capabilities.