X Shuts Down Revenue Sharing and Launches Original Content Rewards Program
X is shutting down its revenue-sharing program on September 7 and replacing it with a new system called the Original Content Rewards program. The change is designed to reward creators for posting original work, differentiating them from those who repost content with captions.
Key Points:
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Eligibility: Creators must have at least 500 verified followers and 500,000 home timeline views from verified users in the past 90 days. They need a Premium, Premium+, or Premium Business subscription and must maintain these numbers after acceptance.
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Original Content Definition: Only original writing, photos, videos, and memes count. Adding captions to someone else's video does not constitute originality; creative editing, commentary, or analysis does.
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Target Audience: Monetization is limited to interactions with other Premium users.
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Application Process: Existing members must reapply for the new program when it opens on September 8. New applicants can sign up now.
In a broader context:
This move echoes similar efforts by platforms like Snapchat and YouTube to address concerns about AI-generated content and the need to support human creators. X's approach emphasizes originality and paying audiences as a solution.
By Cristian Dina, CRO at The Next Web. He has interviewed 300+ industry leaders and authored the book King of Networking.