G2A Names CVC Veteran Krzysztof Krawczyk as Advisory Board Chair After Taking Minority Stake
May 8, 2026 – 11:00 am
The digital marketplace with Polish origins, which has scaled to nearly $400m in annual Gross Merchandise Value (GMV) without external funding, brings on board one of Central Europe’s most experienced private-equity operators to guide its next phase of mergers and acquisitions (M&A) and global expansion.
After 16 years of organic growth, G2A is welcoming an outsider into the fold.
The Polish-founded digital marketplace, which began life in 2010 as an online video-game store and has since grown into one of the world’s largest platforms for digital entertainment, announced this week that Krzysztof Krawczyk has acquired a minority stake in the company and will serve as Chairman of its Advisory Board.
Until earlier this year, Krawczyk headed the Warsaw office of CVC Capital Partners, the global private-equity firm whose Polish portfolio he had built over a decade. He is, by Central European standards, an unusual choice for a bootstrapped marketplace. That’s exactly the point.
G2A frames the move as the next step in scaling an organization that, by its own account, has reached institutional size without ever securing outside capital.
The numbers behind the announcement:
According to G2A, the marketplace now generates an annual GMV of nearly $400m, with EBITDA exceeding $20m and sustained double-digit year-on-year growth. It serves over 35 million users across 180 countries and recorded more than 200 million visits in 2025.
Software, gift cards, subscriptions, and e-learning now account for nearly half of its business; the gaming key trade that defined its early years is no longer the sole focus.
G2A states it is on track to surpass $1bn in GMV “within the next few years.” The release does not provide a specific timeline but highlights the company’s ambitious growth trajectory.
That, in turn, sets the stage for Krawczyk’s advisory role.
Krzysztof Krawczyk’s Track Record:
Krawczyk’s background is well-documented. CVC announced his appointment as Head of Poland in September 2015 when the firm opened its Warsaw office. He had previously managed Innova Capital, a leading Central European mid-market private-equity firm, and CVC’s own bio describes him as a Partner with nearly 30 years of European private-equity experience, including board roles across sectors such as telecommunications, media, manufacturing, logistics, and healthcare in Central and Eastern Europe.
CVC’s assets under management currently stand at over $180bn. That figure understates the firm’s size at this juncture. CVC’s Q1 2026 activity update reports €209bn in total AUM, with €151bn in fee-paying assets. At current exchange rates, that translates to approximately $225bn. The scale of the manager Krawczyk has built his career within is, if anything, larger than the announcement suggests.