Pit Launches in Stockholm with $16M to Build Custom AI-Native Software for Enterprise Operations
May 7, 2026 – 5:00 am
The Voi co-founder, Adam Jafer, is the chief executive. Lakestar joined a16z on the round, with strategic angels from OpenAI, Anthropic, Google, Deel, and Revolut. Early customers, including Voi, Tre, Stena Recycling, and Kry, are reporting deployment timelines of days to weeks.
Pit
Pit, a Stockholm-based AI-native software platform for enterprise operations, has launched publicly with $16m in funding led by Andreessen Horowitz. Lakestar joined the round, alongside the company’s founders and angel investors, including executives from OpenAI, Anthropic, Google, Deel, and Revolut, plus the Stena and Lundin families. Adam Jafer, a co-founder of the Swedish electric-scooter company Voi, is Pit’s chief executive and co-founder.
The pitch is described as "AI product team as a service". Pit takes a business need, learns how a particular company’s operations actually work, and builds production-grade custom software to run them.
That positioning is distinct, the company says, from low-code tools or AI copilots, which produce prototypes or assistive features rather than systems that actually run operations end-to-end.
The problem the company is addressing is one most enterprises know well. Pit notes that despite over $1 trillion in digital-transformation spending in recent years, much of corporate operations still run on spreadsheets, inboxes, and rigid SaaS tools that were never designed for how individual companies actually work.
The Solution
The company argues that the cost of forcing operations to fit existing software has, until AI, been the price of doing business, and that AI changes the math by making custom software cheap enough to build for each workflow.
"For 20 years, enterprises have rented software that forces them to operate around it. With AI, that ends." — Jafer, in the launch announcement.
The platform has two main components:
- Pit Studio: the build layer, where the company says its AI learns how a customer works and assembles the system that will run those workflows.
- Pit Cloud: the underlying governed infrastructure, with tenant isolation, ISO 27001 certification, SSO, role-based access control, and full audit observability built in. Together, the company says, the two components produce real software running real operations, not prototypes.
Pit is already in production at a number of European enterprises. The launch announcement names Voi, Tre, Stena Recycling, and Kry as named customers across logistics, telecom, e-commerce, and healthcare. Systems, the company says, are typically going live within days or weeks of engagement.
Three early results figures appear in the announcement:
- An 85% reduction in campaign execution time at one customer
- More than 10,000 hours saved annually per deployment as a typical figure
- 99% invoice-acceptance rates achieved through automation