Apple Cuts More Than 200 Jobs Across Siri and Vision Pro
Apple (read this guide) is cutting more than 200 jobs, roughly 100 from the Vision Pro organisation and 100 from Siri and software teams, as Apple redirects towards a product it has not yet announced. (August 21, 2026 - 7:17 pm)
Apple is:
- Cutting more than 200 jobs across Siri and Vision Pro.
- Reducing roles by 100 in the Vision Pro organisation and 100 from Siri and software teams.
The company frames this as a reallocation rather than a retreat. They state they are realigning teams "to evolve their business" and will create new roles alongside the ones they remove.
Specific cuts include:
- Shutting down the gaming unit for the Vision Pro headset.
- Shrinking the group that produces immersive video for the headset.
The reasons behind these cuts are:
- The high cost of producing 3D content for immersive video.
- Apple's focus on a European market with lower price points, as seen with Meta's glasses launched at $299.
Vision Pro remains in development, with a new model expected by the end of 2028. Apple is also testing smart glasses for a more affordable market.
Siri is also undergoing a rebuild, requiring different expertise and leading to job cuts and new roles.
The reporting has evolved quickly, with initial accounts suggesting around 60 Vision Pro cuts, while Bloomberg's tally covers more than 200 across several teams.
Apple's strategy is clear: stepping back from a headset almost nobody bought and towards an eyewear market dominated by European incumbents at a fraction of the current price.