Apple Reportedly Cuts iPhone 18 Pro Component Orders by at Least 15%
Apple is asking some suppliers to make fewer parts for its two newest Pro phones, the iPhone 18 Pro and the Pro Max, according to a report by Nikkei Asia. The outlet cited several sources familiar with the matter, stating that Apple's October component orders are at least 15% below its original requests.
Suppliers quoted in the report attribute the price increase, which reflects higher memory chip costs driven by AI data centre builders. The iPhone 18 Pro starts at $1,199 and the Pro Max at $1,299—both $100 more than their predecessors.
In August, TrendForce estimated that parts in a 256GB iPhone 18 Pro cost about 38% more than those in the 2025 model, primarily due to memory.
Nikkei Asia suggests a change in Apple's launch schedule might also contribute to the reduced orders. The Pro models were unveiled on September 9 alongside the iPhone Duo, and went on sale on September 18. Apple held back its standard iPhone 18 and a new iPhone Air until early 2027.
Apple shares fell 1.6% in premarket trading on Friday, according to Forbes. Despite this, the stock is up nearly 8% since the September launch event.
The iPhone Duo, Apple's most expensive phone at $1,999, will be available on October 23.
By Cristian Dina, CRO at The Next Web. Dina has interviewed over 300 industry leaders and authored the book "King of Networking."