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EV sales rebound to their highest level in a year, and stay 40% below 2025

EV Sales Rebound and Stay Below 2025 Targets

US EV Sales

US EV sales rose 6.1% on the previous quarter to almost 263,000, their highest in a year, against over 437,000 in the same quarter of 2025. Europe registered 277,006 electric cars in July alone—more than the US sold in three months.

Market Trends

  • American electric car sales increased 6.1% in the latest quarter, yet they remain about 40% lower than a year ago.
  • Europe, in contrast, recorded 277,006 electric car sales in July, surpassing America's quarterly figures.
  • Cox Automotive reported figures showing a rise to almost 263,000 against 437,000 a year prior, as per InsideEVs.

Factors Influencing Sales

  • Last year's numbers were influenced by a rush to purchase before the federal tax credit was scrapped.
  • Petrol prices exceeding $4 a gallon have also impacted sales.
  • European sales are driven by regulations, while American sales are more product-driven, with notable increases from Toyota, Lexus, and Rivian.

European Market Dynamics

  • EU battery-electric sales reached 1.64 million in the first eight months, up 45%.
  • Chinese brands have made significant inroads into the European market, capturing 10.9% in June.
  • Parliament's rapporteur is proposing to soften the 2035 target to a 90% cut in emissions, aiming for a significant reduction in the sale of the cheapest models by 2030.

Manufacturer Performance

  • Volkswagen’s US electric sales fell 90% in the latest quarter.
  • German manufacturers are among the hardest hit in America.

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