Ferrari Stock Drops 7% after Unveiling Luce EV
Ferrari shares fell 7% after unveiling the Luce, its first electric car, priced at €550,000.
Background
May 26, 2026 - 2:37 pm Image by: Ferrari
Summary
- Drop: Ferrari shares fell as much as 7% in Milan trading.
- Unveiling: The sell-off followed the Italian carmaker's unveiling of Luce, its first fully electric vehicle, on May 26th.
- Pricing: Luce is priced from €550,000 ($640,000), making it the most expensive production electric car globally.
Key Points
- Performance: The car boasts four electric motors (one per wheel) producing 1,036 horsepower, a 0–60 mph time under 2.5 seconds, a top speed above 310 kph, and a range of roughly 530 kilometers.
- Design Criticism: Social media users criticized the design, comparing it to a Honda Accord, a luxury toaster, and an Apple Store minivan.
- Innovation: The car features minimalist interiors, Corning glass, recycled aluminum steering wheels, and unique artificial sound technology.
- Investment Reaction: Market analysts noted the sharpest stock response to a car design they had ever witnessed.
Context
Ferrari CEO Benedetto Vigna presented Luce as a ground-up rethink rather than an electrified version of an existing model. A new "e-building" at the Maranello factory was dedicated to electric and hybrid production.