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Instagram wants to make algorithm customisation a core part of the app, not a buried setting

Posted on June 28, 2026 By 164news66 No Comments on Instagram wants to make algorithm customisation a core part of the app, not a buried setting

Instagram’s New Approach to Content Personalization

Instagram head Adam Mosseri previewed new ways to surface Your Algorithm, the feature that lets users specify which topics they want to see more or less of. In an Instagram post this week, Mosseri said the goal is to evolve the tool “from a setting to something that feels central to your experience on Instagram.” […]

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