Lenovo Opens Phone Line to Eva Longoria for Entrepreneurs
Lenovo has launched a unique initiative, providing entrepreneurs in seven countries with a dedicated phone line to reach out to actress and entrepreneur Eva Longoria. This campaign, titled "Call Eva," offers a direct way for business owners to seek guidance by leaving voice messages with their questions, which may be answered live on Instagram on September 16th.
September 8, 2026 - 10:36 am
Eva Longoria graces Lenovo’s “Call Eva” campaign. | Credit: Lenovo
The service operates similarly to a radio phone-in show. Entrepreneurs call the number, leave a voice message with their business inquiries, and await potential live conversations with Longoria. Lenovo plans to select a few callers for this exclusive interaction.
Service Availability:
Call Eva is available in the following seven markets: Brazil, France, India, Japan, Mexico, the United Kingdom, and the United States. Each country has its own unique international freephone number, with standard call and data charges applicable.
A New Twist on an Old Concept
While the concept of a phone line for business inquiries is not novel, Lenovo's approach adds a modern twist by streaming the Q&A sessions live on Instagram. The key difference lies in having a prominent figure like Eva Longoria as the responder, providing potential insights and solutions from her own entrepreneurial experiences.
Integrating with Lenovo’s Small Business Initiative:
"Call Eva" is part of Lenovo's global small-business program titled "Backing Every Business." Eva Longoria serves as the program's global ambassador, leveraging her diverse business investments and foundation work focused on empowering Latinas.
Addressing a Common Challenge:
Lenovo emphasizes the importance of community and connection for entrepreneurs, highlighting that technology alone cannot solve every challenge. The campaign aims to combat feelings of isolation by providing a platform where founders can seek guidance from peers who have faced similar struggles.
Important Disclaimers:
Lenovo clearly states that Eva Longoria's commentary is her personal opinion and experience, not professional advice. The company also mentions a selection process for the voice messages, ensuring a curated experience.