Marloo Raises $10M Led by Blackbird Ventures to Disrupt AI Notetaking for Financial Advisers
April 28, 2026 – 10:27 am
Blackbird is doubling down: it led both the pre-seed and now the seed, securing a 34% stake in Marloo. Icehouse Ventures also participated in the round. The founders – Hardy Michel, Shakeel Lala, and Ben Robertson – retain approximately 27% each. US expansion is on the horizon.
Marloo, a London-based AI company, has secured $10 million in a seed round led by Blackbird Ventures, with Icehouse Ventures also contributing. This latest funding brings Marloo’s total to $12.7 million in under twelve months.
Blackbird, having previously led the $2.7 million pre-seed in September 2025, now holds a significant 34% stake. The founders maintain roughly 27% each.
The funds will be allocated to:
- Strengthening Marloo’s position in the UK and Australia.
- Expanding into the United States market.
- Developing a broader product suite aimed at becoming the core operating system for financial advisory firms.
Marloo, launched in 2024 by Michel, Lala, and Robertson, addresses a critical pain point in the financial advice industry: time-consuming administrative tasks. One-third of Marloo’s team are former financial advisers, having conducted extensive research with over 800 potential customers to pinpoint specific challenges.
The company’s AI solutions streamline processes like document generation, compliance workflows, client context file management, and knowledge base maintenance for each advisor’s client relationships.
Blackbird general partner Samantha Wong expresses enthusiasm, likening Marloo’s vision to that of Canva in the design industry: a platform that democratized design without replacing designers but instead making their work more accessible, efficient, and professional for a broader audience.
Marloo boasts impressive traction with over 650 advisory firms across six countries as paying customers. Revenue has grown at a staggering 40% month-over-month pace for eleven consecutive months, and customer churn rates are reported as virtually non-existent, a testament to the company’s strong product-market fit.