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Meta launches its own smart glasses brand at $299, breaking from the Ray-Ban name

Posted on June 23, 2026 By 164news66 No Comments on Meta launches its own smart glasses brand at $299, breaking from the Ray-Ban name

Meta Launches Smart Glasses Under Its Own Brand

Meta has launched smart glasses under its own brand for the first time, pricing the Adventurer and Fury models at $299 each. The glasses match the hardware specifications of the Ray-Ban Meta Gen 2, which starts at $359, but ship without the Ray-Ban branding and licensing premium. A third model called Starfire, designed in collaboration […]

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