Samsung Launches First US Credit Card with Barclays: A Direct Challenge to Apple Card
July 21, 2026 – 8:59 am
Samsung has made its deepest dive yet into consumer finance with the launch of the Samsung Galaxy Card, a co-branded credit card issued by Barclays and running on Visa’s network. This move directly competes with the Apple Card by offering rewards tailored to Samsung’s ecosystem.
Everything about the card is integrated within Samsung Wallet, from application to spending alerts and reward redemption, showcasing the company’s broader fintech ambitions.
Sih Lee, executive vice-president and head of Samsung’s North America Fintech Business, described the partnership with Barclays as “a strategic and long-term relationship” with plans for future products beyond the card.
Key Rewards Structure:
- 5% cash back on purchases made directly with Samsung (Samsung.com, Experience Stores, Galaxy Store)
- 3% cash back on spending through Samsung Wallet
- 2% cash back on streaming services like Netflix, Disney+, and Spotify
- 1% cash back on all other purchases
This rewards system extends beyond hardware to include Samsung’s ecosystem services such as Care+, SmartThings, the Smart TV Store, and Secure Wi-Fi.
Woncheol Chai, leading Samsung’s digital wallet team, stated the goal was a card that “simplifies their life and offers them real value” for busy users. The card has no annual fee, with new cardholders earning a $200 welcome bonus if they spend $2,000 within 90 days of opening an account. Members of Samsung’s VIP Advantage loyalty program also receive 20% off when paying with the card.
This structure directly competes with Apple’s card, which offers 3% on Apple purchases and 2% through Apple Pay, typically with smaller sign-up bonuses. Both cards are designed to be used via a phone rather than a physical wallet and offer virtual or premium metal card options.
Details, IDs, passes, and digital keys stored in Samsung Wallet are secured through the company’s Knox security platform. For Barclays, this partnership extends their US co-brand strategy, having recently acquired General Motors’ credit card business.