Agentic Commerce: Revolutionizing Grocery Shopping with AI
Grocery commerce has optimized for product visibility, but Neomi co-founders Dmytro Lylyk and Vladyslav Mehera argue AI should focus on the shopper instead. They propose AI systems that utilize health goals, dietary restrictions, and context to create personalized shopping baskets, rather than simply responding to individual product searches.
Key Takeaways:
- Personalization is Key: McKinsey’s 2026 grocery research reveals that nearly 55% of consumers desire personalized nutrition recommendations.
- Retail Media Redefined: Founders advocate for promoted products that align with the shopper’s intent, rather than simply buying visibility.
- AI Shifts Focus: Traditional grocery shopping relies on optimizing product visibility, but AI can start with the person‘s needs, preferences, and goals to construct baskets.
Grocery shopping, despite the rise of online and delivery options, still requires shoppers to decide what to buy. AI technology, according to Lylyk and Mehera, should shift the paradigm by prioritizing the individual over the product.
McKinsey’s research highlights the growing demand for convenience, with 70% of consumers preferring home delivery for online grocery orders, primarily for time savings.
Neomi’s approach, "foods for health, not for shelves", suggests a future where AI assistants understand shoppers’ unique needs, offering a more personalized and efficient grocery experience.