Soneium and DayOneDream Partner to Bring K-pop IP Onchain
Soneium, a blockchain developed by Sony Group and Startale Group, is partnering with DayOneDream to bring K-pop intellectual property (IP) onchain as tokenized assets.
Partnership Details
DayOneDream, an entertainment group representing artists like BTOB, LEE CHAE YEON, MEMI, and 2F, has integrated its tokenization platform, WAVIST, with Soneium's blockchain. The partnership aims to explore the potential of scaling K-pop IP and its economic value onchain.
Previous Achievements
In May, WAVIST successfully completed a tokenized IP bond lifecycle, demonstrating the ability to connect real-world entertainment assets with financial infrastructure.
Scope of Collaboration
The collaboration brings together Soneium's specialized entertainment blockchain ecosystem and DayOneDream's institutional-grade tokenization expertise. They plan to unlock new investment opportunities through K-pop IP and its revenue streams.
"K-pop is a market unlike any other, yet the way capital reaches it has barely changed... With the world watching this industry, we intend to make it the most compelling product out there," said Dylan Cho, RWA Lead at DayOneDream.
Soneium and WAVIST will continue introducing tokenized K-content assets, enabling new access methods for eligible users while providing IP owners with alternative monetization avenues. However, these opportunities are subject to regulatory and eligibility requirements.
Benefits and Opportunities
Yuji Kumagai, Head of Soneium Protocol, highlighted the potential of entertainment IP as a clear opportunity for onchain value creation. This partnership aims to give K-pop fans new ways to engage with their favorite artists while allowing creators to raise funds directly from their supporters.
About K-pop and its Impact
K-pop has evolved into a significant global cultural phenomenon, yet traditional ownership and investment models limit fan engagement in the economics of this industry. Soneium and DayOneDream aim to be pioneers in changing this by bringing K-pop IP onchain, enabling fans to actively participate in supporting their favorite artists.
The partnership was announced at "Tokenizing K-Pop: WAVIST Night by DayOneDream x Soneium" during Korea Blockchain Week 2026 in Seoul. Soneium aspires to build infrastructure for a new era of onchain IP, empowering fans and investors to engage with globally recognized entertainment franchises.