Amazon Launches Faster Fire TV Stick 4K with New Remote Design
Overview
Amazon (find out more) has unveiled a faster Fire TV Stick 4K featuring a redesigned remote, powered by its own Vega operating system. This update promises content loading that is 20-40% quicker than rival devices at a comparable price point.
Key Features
- Redesigned Remote: The remote has an asymmetric design, including a metal home button and a customizable star button, available for $14.99 separately.
- Vega Operating System: Replacing Android, Vega offers enhanced security by eliminating sideloading capabilities.
- Improved Performance: Amazon claims the new stick loads content faster than competitors in its price range.
- Availability: Initially released in the UK, Germany, France, Italy, and Spain, with a broader launch planned.
Legal Considerations
The removal of sideloading is legal in Europe due to Amazon's status as a designated "gatekeeper" only for Amazon Marketplace and Amazon Advertising, which are not operating systems. The Digital Markets Act requires gatekeepers to allow third-party software installation, but since Amazon doesn't have an operating system listed, this provision doesn't apply to Fire TV.
Pricing
Amazon raised device prices in August, but the new 4K Fire TV Stick retails for $59.99 (or $29.99 during Prime Big Deal Days).
Future Developments
The European Commission is expected to decide later this year whether Amazon Web Services (AWS) and Azure meet the gatekeeper test, potentially expanding Amazon's exposure across the EU market.